Learning+Activities

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=I See What You Mean... Persuasive Business Communication. =

-If you know the rules, you can know how peole will react to information, you will know how to develpe the relationship between you & the audience.

-Acommunicators generous, nuturing spirit enhances the communication process.

-A playful entertaining attitude makes the speaker & message more approachable & interesting for the audience (you must capture & hold your audience attention).

-Business presentation too often fail, not because they did not contain enough technical data, but because they were not interesting.

-**David Ogilvy:"you cant bore your audience into being persuaded; you can only interest them".

-**To persuade, you have to arouse(تثير او توقظ) your audiences emotions - facts are not sufficient.

-Emotion and facts together in your messege allow your listeners to fully understand your plans and vision.

-Presentation should flow logically, while enjoying intuitive side trips.

-If you plan your communication. you'll communicatebetter if you know how to plan.